The song inspired music professionals to combine their efforts to bring music events to the areas of America that need it, with particular emphasis on inner cities in 2022 and 2023. In each location, talented students are brought to workshops with the artists, and mentoring programs, and are given the opportunity of a lifetime to perform.

Along with Longoria, many other international recording artists singing “We Are One” joined the rooster, and other hits from each artist performed. While the concerts are being produced in major concert venues including many arenas and festival locations, We Are One Concerts is a 501(c)3 non-profit organization that is awarding many scholarships to encourage and create opportunities for continuing education for needy and deserving kids.

A song about unity that has brought together more than 750 recording artists from Motown to date, all singing the uplifting anthem with David Longoria, working for more than four years, in 27 cities across the United States and including recorded performances by additional artists from England, France, Germany, Italy, India, Indonesia, Singapore, Taiwan, China, Russia, Hong Kong and from many other places around the world.