At the beginning of the year, Dai Lo announced that he’d planned on releasing 53 straight music videos in 2021. 1 for every Friday of the year.

So far he’s lived up to his promise. Now 28 weeks in, he’s just dropped “Go Flex.” A catch fun hip hop/pop/trap song.

A magnetic artist with an exciting overlook, the one conceived by Dai lo is a compelling and demanding project, which we have already had the opportunity to meet one of his previous aces released not many Fridays ago.

That previous issue was # 17, titled The Dark: single and video that we covered in our previous writing. If you missed it you can find it right here: Dai Lo // The Dark

Now, faithfully following his statement, Dai continues to chase that sort of distant dot on the horizon, churning out hard-hitting Hip-hop bars, straight visuals, and tremendously catchy tunes.

As we said with this Go Flex Dai reaches 53 since the beginning of the year. Dropping a new work is no small thing for an artist nowadays. Churning out a new one every week is even more of a challenge.

And if these 53 numbers are all gushes of gasoline thrown to fuel a fire of perseverance and work ethic at the service of creativity, here we discover an act that deserves much more than a mere listening.

Thus, while with this Go Flex Dai Lo closes his prolific sequence of captivating singles and eye-catiching videos with exhilarating energy, we can see how the effort put by the artist so far is aimed at condensing into a point that is not an end, but the beginning of something that is set to come.

A point that, by changing the perspective, can only turn out to be the head of a long line that runs straight to straight towards an even more distant horizon.